Real-World Data is Dirty. Data cleansing, also known as data hygiene, creates a solid foundation with clean, current customer and transaction data necessary to cultivate your gaming business. 4GL Solutions' services focus on keeping your data up-to-date, accurate and complete.

With many applications, gaming organizations need to collect data from various sources to conduct analysis and make decisions. Often, the data from these different sources have inconsistencies and even errors. As an example, you may use first name, last name and birthday to identify a player in your database. However, the same name, e.g., "John Smith", may be represented as "Smith, John" or misspelled as "Jon Smith" or other forms. As a consequence, data needs to be purged of such discrepancies and transformed into a uniform format before being used.